top of page

For GREASERELEASE

Founder's Office | April 2025 - June 2026

Cross-functional strategy, growth & creative operations for a growing music marketing and promotion company.


IMPACT



SPAN OF WORK

<Click on text to expand>

Strategy and Operations

Founder’s Office · Business Strategy · Systems & Processes · Project Management · Cross-functional Coordination · QA & Testing · Internal Documentation · Product Development and Positioning · Sales Infrastructure Building

Growth and Marketing

SEO · AEO · Meta Advertising · Audience Research · Campaign Strategy · Conversion Optimisation · Email Marketing · Sales & Marketing · Copywriting · Ad Creatives · Website Design & Rebrand

Artist and Music Promos

Music Promotion · Playlist Pitching & Placements · Playlist Acquisition · Spotify for Artists Data Reading · Artist Communication · Artist Branding & Positioning · GRAMMY Submissions · Artist Interviews

Music Curation

Music Curation · Music Reviewing · Playlist Curation & SEO · Playlist Discovery · Playlist Collaborations · Artist Feedback · Pre-release Reviews · Spotify Playlist Strategy · Playlist and Curator Branding

People and Culture

Hiring · Candidate Assessment · Onboarding · Training · Team Management · Performance Reviews · Delegation · Internal Communication · Workshops · Team Building · Morale & Culture


STANDOUT WORK


  1. Website Rebrand and Sales Infrastructure Rebuild


Before


After

About the Project

GreaseRelease's website needed a stronger visual identity, a more streamlined sales infrastructure and an overall cohesive user experience.


My Role

Strategy · Website · Design · Sales Infrastructure · Implementation


What I Did

  • Led the visual rebrand of the GreaseRelease website

  • Restructured website presentation and brand consistency

  • Executed the Wix → Kajabi transition

  • Built offers and landing pages

  • Set up tagging and customer flows

  • Improved the infrastructure around sales and campaigns


Result

40 → 70 average monthly sales

~75% increase in sales


  1. Artist Promotion Campaigns (Case Study - relief by paō)

About the Project

Developing tailored digital promotion campaigns to help independent artists reach new listeners. Example taken is one of our most succesful campaigns -


My Role

Artist Strategy · Playlist Promotion · Audience Research · Meta Ads · Campaign Creative


What I Did

  • Developed tailored promotion strategies

  • Researched audiences and relevant playlists

  • Managed playlist pitching and placements

  • Created / edited campaign creatives

  • Ran and optimised promotional campaigns

  • Worked directly with artists on their growth, tweaked campaigns according to their requests


Result


  1. Black Friday Campaign 2025

About the Project

A full-scale month long Black Friday campaign for GreaseRelease.


My Role

Campaign Strategy · Systems · Creative · Outreach · Fulfilment


What I Did

  • Planned campaign systems and workflows

  • Developed campaign creatives

  • Coordinated outreach

  • Managed fulfilment

  • Handled timelines and moving parts

  • Made real-time execution and operational decisions


Result

2x sales in comparison to preceeding months

  1. High Performing Ad Creatives





BEYOND THE NUMBERS

Beyond hitting the business’ targets, some of my personal wins in this role were:

  • Learning the ropes quickly and moving to a top managerial and leadership role within a few months of joining.

  • Helping several artists across the globe through our services and troubleshooting roadblocks in their music career.

  • Reviewing pre-released music from artists like Akon, Miley Cyrus, Gorillaz, Ricky Kej, Sliime, etc.

  • Being a helpful resource not just for the business but also people working with or within the team in different capacities <put testimonials here>

  • And, alongside this I acquired a bunch of technical skills like:

  1. Kajabi and Wix

  • Designing Web Pages

  • Running a blog

  • Setting up sales infrastructure

  • Email Marketing

  • Website Content Writing (SEO)

  1. Meta Business Suites and Ad Manager

  • Setting up campaigns

  • Reading and analysing performance metrics

  • Ideating and designing high performing creatives

  1. Google Analytics and Search Console

  • Reading and analysing reports

  • Troubleshooting painpoints based on user behaviour, traffic, etc.

  • Finding helpful queries, keywords and more

  1. AEO and SEO

  • Came up with revised SEO strategy for 2025 which increased average time spent on blog pages

  • Put up systems for enhanced SEO and AEO across domain

  1. Design and Edits

  • Created several high performing ads for playlists and services that converted well.

  • Rebranded the GreaseRelease website

  • Created a brand kit and design language for campaigns

  • Branded multiple curation accounts and playlists.

  1. Operations and Management

  • Created sustainable workflows and tracking systems

  • Pioneered a seemless onboarding and KT process

  • Maintained realistic and fast moving timelines for everyday operations and campaigns

  • Coordinated between teams, the founder and clients efficiently.

  • Lead orientation and training programs for enhanced results across the company.




bottom of page